Back

OPTIMIZING NUTRITION: HOW FRESH FOOD FUELS HEALTH AND WELLNESS

28 Mar 2024


Healthy food consumers are increasingly seeking personalized nutrition, favouring fresh foods that promise well-being.

A Deloitte survey underscores this trend, with 91% of consumers affirming that fresh food is fundamental to a healthy diet. Over 80% associate fresh meals with weight management, and 83% believe that unprocessed foods can mitigate the risk of chronic diseases.

The grocery store is evolving into a portal for preventive health, with 90% of consumers reporting that fresh food contributes to their happiness, highlighting the adverse effects of ultra-processed foods on mental health.

The demand for personalized nutrition is growing, with eight in ten shoppers desiring tailored dietary options, marking an 18% increase since 2021. 

Despite widespread recognition of the benefits of nutritious eating, obesity and chronic diet-related diseases continue to climb, indicating a disconnect between aspirations and actual health outcomes.

The key to bridging this gap may lie in enhancing the convenience and affordability of nutritious foods. As the craving for better-for-you options grows, addressing these challenges could catalyze a shift in dietary habits and lead to a healthier population.

Cre: Fitt Insider

Related news


How to achieve muscle health and a personal best?

Let's be real, no one likes feeling sore or fatigued after a tough workout, especially when you have to get back in the game the next day. That's where Coolmit comes in!

Make a Splash with Aqua Bag Training: The Ultimate HIIT Boxing Experience

Are you looking for a workout that's both fun and challenging? Are you tired of the same old boring workout routines that never seem to produce results? If so, it's time to spice things up with Aqua Bag Training!

Primal Tech 101 - Introducing Corner

The Next Generation Technology For Boxers